On the email side, you'll have all the features you'd expect, with a familiar, Office-style editor that lets you drag and drop message components wherever you want, making it easy for anyone on your team to edit your email campaigns. Then, you can further your email marketing by sending out SMS messages with your latest announcements and deals, with all the same tools to gather contacts and segment them into lists that you're already using with your emails.
All of great features you'll find included with your SendFree account are the result of a combined 16 years of email marketing experience. Two well known online marketers, Abbie Drew of DEMC E-Magazine and myself, Robert Charles run the service. When you have questions regarding SendFree, either Abbie or I will respond to you personally. You'll not be sent off to some unknown help desk whose staff doesn't understand SendFree or Net marketing.
Angela, I understand where you're coming from, but it takes a shift in the mindset with things like this. Try not to look at an auto responder as another monthly bill. It's more of an asset if anything, b/c once you start to build a targeted list and learn how to monetize that list, it can make you thousands times more than you will ever pay for it. For instance, some people have built out a single targeted list, to the point of where they can send 1 single email to that list for a product or service they are an affiliate for, and make $10,000 or more in just a few hours. This is how powerful building a targeted list can be as it is nurtured and grown.
MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.

That's the great thing about the wide variety of email newsletter apps available. Whether you want to send a curated set of articles weekly to build a following around a topic, or need to send thousands of personalized messages for your multinational corporation daily, there are email apps to fit your needs. You can start simple—even with a free email newsletter app—then grow into the advanced email marketing features the top newsletter apps offer.


Very well written article! Thanks for sharing!!! Just that I would add another tool to this list- intellyMail.com. It is really one of the best email marketing tools that I have come across. intellyMail eliminates the need of manually sending bulk emails through an automated process, thus saving you time and money, besides helping you generate leads
For this, we’d recommend ActiveCampaign. Alternatively, GetResponse and Ontraport are also a popular choice among small businesses. We’ve reviewed all three below to help you find which one is right for your small business.As a blogger, you’re probably looking for an email marketing tool that makes building your list and keeping your subscribers coming back to your latest posts easy – without breaking the bank.
SendPulse is a versatile platform that offers not only email, but also web push notifications, SMS, Viber and transactional emails. It’s no surprise then that they’d also include autoresponders as part of its offering. These are available to use on SendPulse’s free plan, which allows for 15,000 emails per month for up to 2,500 subscribers. Impressive!
SendinBlue is a platform that lets you easily manage transactional emails and marketing campaigns. It offers several options for transactional and autoresponder emails as well as responsive design templates. Design skills are not a requirement since it has a template gallery and drag-and-drop designer that lets you create attractive, mobile-friendly emails. It consists of features like email sending, contact management, campaign creation, and campaign tracking.
A newcomer based in Lithuania, MailerLite has a young and dynamic team (averaging 25 years of age) that creates a modern and simple newsletter product. Their aim is international: both the support and interface are available in multiple languages. And in spite of basic appearances, Mailerlite offers good tools, a robust editor and a “free for life” price plan. Too good to be true? Apparently not, as you’ll see in the pros and cons below.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.

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Emails about the latest happenings at your company can get boring. To capture your customers' attention, you should write emails that are focused on their interests, not yours. ActiveCampaign makes that easier with its full-featured CRM alongside with its email newsletter tool. You can gather detailed info about each of your customers, then divide them into lists based on interests, locations, and more.
Hey! Thanks for sharing this informative article. I too use email marketing for my business and currently relying on MailGet Bolt ( https://www.formget.com/mailget-bolt/ ). Everything is going pretty well but after reading this list I am having second thoughts about it. Should I continue with it or look for another email marketing service provider?

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
Been a while so I thought you might want to update this popular list. These tools you mention are great and Ive used many of them and will now try the rest. 🙂 When its time to update this list and article Id suggest you consider these newer tools: Email Personalisation = Altaire.com/Tech – Email Data = Competitor.Email & Edatasource.com – GDPR RePermission = Decco-Engine.com – Rich Email Content = Polymerse.com. Thanks again for a great list!

Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.
Great article Jessica Burde ! Often when doing email advertising, it is very simple to miss the various email marketing tools that are vital to the progression. Many people think that sending advertising emails is all about having an auto-responder and that’s it. The truth is that you necessitate extra email marketing tools than just an auto-responder to be successful as a professional marketer.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.

Email newsletters so often restate things you've already written on your blog. Curated instead lets you gather everything you want to write about, then organize them into categories and turn them into emails in minutes. You'll save links then pull them out of the Collected Items list into your email body, adding a summary along with a category. You can also add text sections with categories as well.
Note. SendinBlue‘s pricing is an estimate. SendinBlue is the only company on this list that charges “per email sent” and not depending on the size of your list. So in the table above, I assumed you’re going to be sending 1.5 emails per week to each of your subscribers (a reasonable estimate, I think, for businesses getting started with email marketing).

Monetize your tickets. Customer complaints sent to your help desk can be mined as additional contacts to your mailing list. As long as the issue is resolved and the customer is satisfied, including her in an email campaign may generate additional sales. This process is common in a CRM, but if you lack that system, email marketing software is a good option.

For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.


And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.


Mailing list really improves a stabilized amount of followers. For a beginning I would recommend Mailerlite. It is easy to use newsletter, which even gives a free plan with unlimited emails till 1,000 subscribers, has many good features, like landing pages, autoresend function and A/B split testing. And fairly-priced: https://www.mailerlite.com/pricing.

CleverReach is an email marketing tool that uses a drag and drop newsletter editor to help users design emails. The company also provides data on how the email marketing campaigns are doing in addition to the ability to design the campaigns. CleverReach offers a free option, which can send up to 10,000 emails a month to 2,500 recipients for businesses with small email subscriber lists, or those looking to try out the product.
For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.
Violation of spam laws. The U.S. and E.U. passed specific laws against spamming and to protect privacy. You could be violating them if you’re not careful or the email marketing solution isn’t equipped with compliance control. For example, CAN-SPAM prohibits misleading recipients. Your subject line should match the email’s content. Likewise, the law requires you to provide recipients a means to opt out or unsubscribe from your list. To avoid lawsuits make sure the software is CAN-SPAM-compliant.
Hey, I just saw this post and am interested in your experience. I am a new marketer and am trying to spend the least amount of money. I used AWeber and had great deliverability, liked the features of GetResponse but got caught in spam filters often, and ListWire ...wasn't for me. I tried SendLane and even my test emails to myself were caught in spam filters.
MailChimp is one of the most popular email marketing products of today, especially for small businesses. Its campaign builder lets you easily craft emails that suit your message—whether it’s for a product launch or news announcement, for a start. Some of its features include email templates, in-suite apps, integration to e-commerce platforms, and targeted analytics, among others. You can also target your customers based on previous sales, preferences, and behavior.
Transactional emails. It involves an opt-in phase, where customers agree to be added to your mailing list. An incentive is necessary here to spur customers to contact you. A few examples are: order confirmation email; password reset request; and email receipts. Because customers opted in, open rate for transactional emails is significantly higher than with newsletter (51% vs. 36%). In this regard, email marketing software becomes an administrative tool. However, it is still a marketing tool because you have an opportunity to include subtle cross-sell or upsell messages.
Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications
You can design your own email templates or import an HTML page to send as an email, then use those templates for all of your emails. SendinBlue can also market to your users on the go with its integrated SMS marketing. With its site integration, you can see what your customers do on your site and what products they've purchased, then followup via email or SMS automatically or put them on new mailing lists based on their interests. And, you can use the same tool to let everyone know about your latest news and deals.
The “Cons” are in the Privacy Policies, at least this is true for Constant Contact and Mailchimp. Constant Contact was bought out by Endurance International Group (EIG), an unscrupulous acquisitions company who has purchased ~74 web companies over a decade or so. Before EIG, Constant Contact was the most trusted brand in the business. Today, all you have to do is take a look at their Privacy Policy, if that’s what you want to call it – I have another name for it and Privacy was not one of them. See the sections on “Security and Privacy” and “Sharing of Information” as I said – towards the very bottom of https://www.constantcontact.com/legal/privacy-statement. Mailchimp’s Privacy Policy has similar wording, the sharing of your account information with their affiliates. However, Mailchimp’s Affiliate network pales in comparison and quite frankly, so does their contacts database.
Angela, whatever your website or blog is about, the people who come to it are generally targeted, or should be. If you are building a list, you can run campaigns for that list where you email them and offer them related products and services that are related to their interest or whatever your site is about. Also you can send out updates about your site to keep them engaged. eBooks and things that you offer them on the front end are to prompt them to put in their real email. It's good to offer them something of value, so they take being on your list serious, and will always open and read your emails, b/c of the value you provide.

Some free autoresponders will have ads on them, that's why they are free. And ads in your emails is bad for your business. I use Magic Response. It's free until you reach your 100th subscriber, then $19 a month for up to 5000 subscribers. Still cheaper than Aweber and GetResponse. Plus they also have a great Newsletter that gives you tips on Email Marketing. Need more info contact me.

Been a while so I thought you might want to update this popular list. These tools you mention are great and Ive used many of them and will now try the rest. 🙂 When its time to update this list and article Id suggest you consider these newer tools: Email Personalisation = Altaire.com/Tech – Email Data = Competitor.Email & Edatasource.com – GDPR RePermission = Decco-Engine.com – Rich Email Content = Polymerse.com. Thanks again for a great list!
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