Hi Lexi! Email marketing metrics can differ based on industry. Often times email marketing can be another way to stay in touch with customer and remind them of your great service. I would evaluate your current emails and see if there is too much content in a monthly newsletter. Are people clicking? Are they even opening? Sometimes increasing emails to two a month with one featuring an employee or client testimonial which the other gives customers an offer such as a discount can increase...
Monetize your tickets. Customer complaints sent to your help desk can be mined as additional contacts to your mailing list. As long as the issue is resolved and the customer is satisfied, including her in an email campaign may generate additional sales. This process is common in a CRM, but if you lack that system, email marketing software is a good option.

Research shows that only 5% of customers who visit your site add items to their cart, so how can you reach the other 95%? Product retargeting emails can help—in fact, they generate 90x more orders per contact than regular bulk campaigns. These automated emails send to subscribers who view your items, but leave your site without adding anything to their cart. The most successful product retargeting emails test for the best time, include product recommendations, identify their audience, and speak to their goal. Still not sure how to make retargeting work for you? Check out a real-world example.
Constant Contact is one of the best e-mail marketing service which I always use to manage my email lists, contacts, email templates, and so on. I am an online entrepreneur and I often use e-mail marketing for my job. This tool helps me to execute easy tracking and reporting about my post and activity on different social media for more response. Your summed up scheduling resources are very effective and I believe I can get more benefit to my site by applying these tools for my work. I have already started using MailChimp and I enjoy it’s forever free plan which allows me to send mail and get engaged with 2000 subscriber.
MailChimp. One of the most recognizable mailers, MailChimp handles volumes of emails and features post-campaign analytics. It also features a free app with limitation on number of emails sent per month. The paid plans though offer unlimited emails. MailChimp also features built-in templates for newsletter design, which can be white labeled to your brand. Likewise, it allows for segregating your mailing list for tranched sending. There is also the RSS-to-email option that automatically sends a newsletter every blog updates. The app features other key tools like merge tags, custom forms, spam filter diagnostics and social sharing.
If you run a small business, you probably wear a lot of different hats. Often there's little time to think about drawing traffic to your site, growing your following, or selling your stuff—even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations, and never have to worry about customers slipping through the cracks. Learn the basics of marketing automation. Learn the basics of marketing automation.
Socialnomics is among us.. the new world of referrals is rapidly changing. Viral email marketing means sharing your message with not just your following but the friends of your following. With integration of facebook and twitter into your squeeze pages and lead magnets your can increase the viral buzz around your lead magnets and promote sharing of your newsletter. Viral Email Marketing is here and you want a company that lets you in on it!
GetResponse has an easy-to-use interface and a wide range of features for an affordable price. The software is available in four different pricing plans: Email, Pro, Max and Enterprise. Plan prices vary by starting list size, included features and number of users. The Email plan is the most affordable, with prices starting as low as $15 per month for up to 1,000 subscribers. This plan can be used by one person at a time and includes autoresponders and basic landing pages.
www.officeautopilot.com (Not Free - But 15 Day Free Trial): OfficeAutopilot is a real COOL tool with mind boggling features that goes beyond and Autoresponder service! The site is very user friendly and they get high deliverability. Apart from sending emails, you can set up post cards and can make pre-recorded phone calls. You can also process orders through their shopping cart. This awesome service does not come cheap but you can have a free trial.

Zoho Campaigns, Zoho’s email marketing platform, is built to create, send, and track email campaigns for small- to medium-sized businesses. It connects with other applications of the Zoho ecosystem. hence, it’s wise to also include this product for your email marketing needs if you’re already using Zoho apps, especially Zoho CRM. It automates email marketing with permission-based access and personalized campaigns.

Analytics & reports. As with most business solutions, analytics and reports in email marketing software lend to your campaigns insights on its effectiveness. You get to measure key metrics like open rates, CTRs, readers’ length of stay on your email, trending content and demographics. Many email marketing apps also feature real-time campaign tracker that streams metrics as they occur, which helps you quickly shift the campaign if the results prove dismal.


You can then build your lists with advanced subscriber forms that include up to 25 fields—with smart fields that can split first and last names automatically—and build landing pages with the same tools. It'll help your email newsletters look great, with hundreds of included templates and stock photos. And, it offers three mobile apps: one to keep track of your stats, another to add subscribers on the go, and a Curate app to build and send email newsletters from curated content.


I don’t know, maybe I am not as experienced but my priority is – everything must be simple to use but come off as professional as possible. As well as automation, for now my resources are limited and I want to optimize as much as I can. So I dabbed with main email marketing services and the one that managed to really “Stick” with me was “Omnisend”. Great automation workflows – don’t have to worry about anything, welcome, birthday, cart recovery emails. As well as amazing newsletter builder. Just all in all a flexible tool for not as flexible audience.
Wrapping up our list of free email marketing software is Campayn. This tool is built for creating and sharing email marketing campaigns for SMBs. It has free, responsive email templates that can be viewed on any device. You can also build contact lists, extract insights from reporting, and save time by automating sending of emails. It’s a simple tool that delivers its features well.

Vidyard is a great tool for creating and hosting awesome video content in your nurturing flows and otherwise. At HubSpot, for example, we've even started using Vidyard to create unique, customized nurturing videos specific to our audience and product. What makes Vidyard so great is its variety of video tools that you can use  to create remarkable content. 
There are somewhere in the market systems that are free, have the functions you need and you can use them for as long as you want but do you have time to search for those? Probably not. Majority of the tools are either free but severely limited (so to get the features you need you have to buy the tool), it’s free but for a short period of time and then the software becomes locked permanently (along with your data) unless you pay for the full version or there are any other kinds of restrictions.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
One of the best free email marketing plans I've found. Sendinblue offers 9,000 free emails per month — which include access to their email template designer, unlimited contacts, and mobile-friendly designs. They also have advanced marketing solutions like automated workflow, triggered campaigns, transactional stats, retargeting functions, send time optimization (which sends your email at the best time of day) and they are fully GDPR compliant. However, due to the nature of this plan, there are daily sending limits and you don't have access to custom branding.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.

CRM integration. Most email marketing systems integrate with popular CRM solutions. This helps align sales and marketing activities. Leads from CRM can be added to the mailing list and included in email marketing campaigns. Likewise, CRM can provide context to your mailing list, such as demographics, purchase history and previous engagement. On the other hand, recipients that responded positively to your email can be forwarded to the CRM’s contact management and sales pipeline for lead nurturing.

Trello is a great project management tool for small teams and individuals. With it's Kanban-style setup and fun user interface, Trello lets you set up to-do lists and tag individual cards with due dates, members, labels, and more. You can attach files, links, images, and more to your cards and easily get a full-view of any project that you're working on. At HubSpot, we use Trello daily to manage our team campaigns and individual to-do lists. Want an example of how we do this? Check out our guide to managing marketing campaigns in Trello.  
Very helpful.. Hi, I used Mailchimp for my company,(premium villas in cochin) So here are some points that I have noticed : Customer support team is good, they help me for my setup, every time I call there is someone to pick up the call, Price is too less, I have never found as cheap as Mailchimp, so price wise it’s awesome. There are lots of features which include Customized template, list of bounced back emails, User can upload all contact on cloud, Integration API, HTML Template etc. So overall Mailchimp is come with complete features very less price.
Socialnomics is among us.. the new world of referrals is rapidly changing. Viral email marketing means sharing your message with not just your following but the friends of your following. With integration of facebook and twitter into your squeeze pages and lead magnets your can increase the viral buzz around your lead magnets and promote sharing of your newsletter. Viral Email Marketing is here and you want a company that lets you in on it!

GetResponse is an email marketing tool that helps businesses both maintain their contacts as well as coordinate professional marketing campaigns. It offers a very easy-to-manage database, users can create individual campaigns and manage multiple emailing lists within the software. GetResponse can also be used to build landing pages and surveys and publish newsletters on social media accounts such as Twitter and Facebook.

For an email app you can tweak and integrate into your own apps even further, there's Django Drip. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.

iContact. It’s a marketing automation solution with a powerful email marketing tool. iContact features lead generation and lead scoring to help you nurture the most promising prospects. The app has a landing-page builder, with options for HTML or template-based layout.  As a mailer, the app includes standard email marketing software tools, such as segmentation, A/B testing and list management. Moreover, it comes with social media management and analytics that allow for generating funnel reports. Other notable features are CRM, engagement tracking and workflow automation.

With the addition of automation, MailChimp’s Forever Free capabilities now surpass the service offerings from some of the industry’s top paid contenders. Automation is a huge plus and enables you to send emails for a variety of actions (like welcoming new subscribers or wishing old ones a happy birthday) without doing anything yourself. More than half of the email marketing experts we interviewed said that automation was one of the key features to look for in an email marketing service, and its absence was one of our biggest knocks against MailChimp before.


With the addition of automation, MailChimp’s Forever Free capabilities now surpass the service offerings from some of the industry’s top paid contenders. Automation is a huge plus and enables you to send emails for a variety of actions (like welcoming new subscribers or wishing old ones a happy birthday) without doing anything yourself. More than half of the email marketing experts we interviewed said that automation was one of the key features to look for in an email marketing service, and its absence was one of our biggest knocks against MailChimp before.

Your campaign can be completed once you select your recipients and other campaign-specific details. In the Content section, you’ll find an incredibly useful WYSIWYG editor used for HTML content. Add images, drag and drop items, format text and copy/paste any text you want in your email. Want this layout and format to be used by default for every campaign? Save to Library and you’re covered.

Wrapping up our list of free email marketing software is Campayn. This tool is built for creating and sharing email marketing campaigns for SMBs. It has free, responsive email templates that can be viewed on any device. You can also build contact lists, extract insights from reporting, and save time by automating sending of emails. It’s a simple tool that delivers its features well.
While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business.
Your campaign can be completed once you select your recipients and other campaign-specific details. In the Content section, you’ll find an incredibly useful WYSIWYG editor used for HTML content. Add images, drag and drop items, format text and copy/paste any text you want in your email. Want this layout and format to be used by default for every campaign? Save to Library and you’re covered.

MailerLite is an email marketing solution built for bloggers and small businesses. Beginners will find it easy to create and send out their first email as there are a lot of tutorials, hints, and notes provided in each step. It has a drag-and-drop editor, custom HTML editor, Rich Text editor, built-in photo editing feature, newsletter design templates, and file manager, among others.
No mailing list. There is no point getting email marketing software if you lack a mailing list. The first step is to create a plan on building the list. This means promoting incentives like value content, deals or exclusive offers and, perhaps, tapping paid channels to put your opt-in landing page out there. Buying a purchased list is seldom cost-effective and your unsolicited emails can easily trigger spam filters.
Save articles and videos with its browser add-on, or connect your RSS feed, Twitter account, and more to pull in more content you've already shared. When you're ready to send an email, Revue shows each content item you've saved in the sidebar, where you can drag-and-drop them into your email. You can then customize the description, and add additional sections and dividers to organize your email. It's one of the fastest ways to build a weekly news email from existing content.
GetResponse adds another layer to the functionality of landing pages with A/B testing that can further increase the efficiency of your campaigns. According to McKinsey, “Customized landing pages — which send the user directly to the item or offer featured in the email — can increase conversion rates by more than 25 percent.” While minor, this feature demonstrates just another way that GetResponse has taken standard email marketing features a step further.
As a small business, it’s crucial to maximize email marketing in reaching out your target audience and building relationship with current and potential customers. Your limited budget shouldn’t stop you from exploring email marketing products as various companies offer their services for free which you can use to leverage your small business marketing.
What Users Say: Mailchimp is not just one of the most popular email marketing products; but products across the entirety of G2 Crowd. With over 2,500 Mailchimp reviews and the highest user satisfaction rating of any email marketing platform, small businesses can’t go wrong with Mailchimp. Users enjoy Mailchimp’s personalization capabilities and email building, but at the same time, users rate the email marketing service’s quality of support as below average. On top of its market presence and user love, Mailchimp recently began to transition to a complete marketing automation solution.
GetResponse offers nonprofit organizations an astounding 50% off their purchase. This discount enables you to keep your costs very low while sending out a high volume of emails. You’ll have access to hundreds of templates, making it easy to design a professional-looking email that fits well with your organization’s style. If you have a substantial contacts list, you can upload them directly to GetResponse, which saves you quite a bit of time. GetResponse also integrates with popular social media outlets, including Facebook, Twitter, and LinkedIn, so you can easily share your messages across those platforms.
Like most email campaign service providers, Constant Contact can pride itself in providing some of the traditional solutions for email marketing. However, its unique additional tools impress more. Event Spot and social media campaigns are some of the tools I believe most email marketing tools should provide. Take advantage of this simple tool and enhance the performance of your campaign. Export your old email list or simply create a new one, nothing beats the efficient and performance-oriented Constant Contact.

Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…


Thanks for the article, it was also interesting and inspiring to see your other ventures in diverse fields. Would like to connect 1:1 in the near future. Meanwhile, even I had done a similar comparison as I myself handle email marketing for my organization. Do check it out as well as for the readers of the blog since it covers 2 additional players.
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