The “Cons” are in the Privacy Policies, at least this is true for Constant Contact and Mailchimp. Constant Contact was bought out by Endurance International Group (EIG), an unscrupulous acquisitions company who has purchased ~74 web companies over a decade or so. Before EIG, Constant Contact was the most trusted brand in the business. Today, all you have to do is take a look at their Privacy Policy, if that’s what you want to call it – I have another name for it and Privacy was not one of them. See the sections on “Security and Privacy” and “Sharing of Information” as I said – towards the very bottom of https://www.constantcontact.com/legal/privacy-statement. Mailchimp’s Privacy Policy has similar wording, the sharing of your account information with their affiliates. However, Mailchimp’s Affiliate network pales in comparison and quite frankly, so does their contacts database.

Their free plan includes 2,000 subscribers and up to 12,000 emails a month. MailChimp offers both email templates and the ability to create your emails from scratch. Save emails you create as a new template to use in the future. Other features include a what you see, is what you get (WYSIWYG) editor, subscriber profiles, third-party integrations, analytics, sending plain text emails, and more. With MailChimp's free plan you don't get custom branding, pro support, and many other advanced marketing tools. However, it is simple to use and gives the essential features you need to manage and grow your subscriber list.


It depends upon what do you want to use it for. For example if you want to use it for blogging you might consider Mailchimp but be careful because it has very strict rules when it comes to marketing specific products/businesses, multi-marketing & affiliate marketing cuz your account could easily get suspended. However, if you want a very flexible & super easy autoresponder with email marketing and tons of landing page designs I would recommend GetResponse it’s also cheap if you get their initial plan you would only pay $14 per month and you can upgrade/down grade anytime depending on your needs. I personally used it and I grew my Business . They also have a very friendly and fast responding customer service which I think is crucial in case something goes wrong and you want a very quick fix as that could lead to losing customer.

It’s easy to assume that marketing success depends on the number of people you’re reaching, but an effective email marketing campaign also depends on the recipients themselves. That means you should regularly evaluate the quality of the subscribers on your lists to make sure they’re still worth engaging. After all, sending repeated messages to someone who isn’t opening your emails will quickly turn you into more of a nuisance than an asset.
A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.
What's more, you can setup multiple brands inside your Sendy account. That lets you send emails to all the list you need for multiple products or companies. You can even white label Sendy, give your clients access, and host your own email sending service for each of them. Sendy might not just save you money on sending emails; it might make you money, too.
GetResponse adds another layer to the functionality of landing pages with A/B testing that can further increase the efficiency of your campaigns. According to McKinsey, “Customized landing pages — which send the user directly to the item or offer featured in the email — can increase conversion rates by more than 25 percent.” While minor, this feature demonstrates just another way that GetResponse has taken standard email marketing features a step further.
What we liked: MailerLite’s ease of use makes it an ideal tool for getting started with autoresponders – even beginners can master setting up emails and campaigns fairly quickly. And it’s great that you can use all the features completely free of charge (as long as you have fewer than 1,000 subscribers). If you do need to upgrade, it’s one of the most competitively priced providers on the market – so it’s a great way to set up cheap autoresponders.
You can count on our experience to assist you, as well as our commitment to the industry. SendFree has been serving Internet marketers since 1998. We maintain multiple mail servers and back-up your data daily to ensure reliable service. Our servers are stored at a secure data center with 24hr/365 days a year monitoring, power back-up, AC systems and redundant connectivity to all of the world's major backbones.
You can create a Google remarketing ad in Mailchimp with just a few clicks, but it’s important to come up with a plan for your content and budget before you get started. Your copy should give shoppers a call to action, not merely a description of what you're selling. The images you choose need to match your brand and fit the ad space, too. And you'll need to set a budget that helps you maximize conversions. There's a lot to consider, so we've rounded up a few of our users’ most successful retargeting ads to serve as inspiration.

Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction—like when a customer places an item in their shopping cart but doesn't actually buy it. And although they boost business, it's a good idea to evaluate what you're sending and why. In this article, we talk to an email marketing expert about how to identify and implement the right email automation triggers.


b2b email marketing has never been easier with response magic's easy to create opt lists. Splitter out prospective clients base on interest and interaction we your emails and deliver them a custom campaign. Increase your b2b email marketing profits by delivering new offers and updates while consistantly and automatically staying in the eye of you consumer.
Touchstone is a great tool to test your subject lines virtually in real time. It not only enables you to create a virtual simulation of your subscriber base and uses a proprietary algorithm to predict likely open, click and bounce rates for the subject line you want to use, but also allows comparing the analysis against 21 billion emails as well as trends in your industry or sector.
Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically.

We make no secret of the fact that we love MailerLite at EmailToolTester. And it’s for good reason – this simple newsletter tool is a breeze to use, and comes packed with handy features such as landing pages, forms, and – of course – autoresponders. But what really puts it ahead of the pack is its unbeatable free plan, which gives you unlimited access to all features (and unlimited emails too!).
Marketo. One of the popular marketing automation solutions, Marketo features a powerful email  marketing module but with drag-and-drop simplicity, making it an excellent inbound marketing platform. Likewise, it helps you promote social sharing and customer engagement with real-time personalization tools. Among its key features are loyalty marketing, event marketing and budget calendar.
Litmus is an email marketing tool that is primarily focused on testing and tracking your emails. This software offers a web-based drag-and-drop editor so marketers can easily build their own emails. They also have a large selection of customisable templates to choose from. Once emails have been built, previewed (in mobile/desktop) and sent out to your contact list(s), you can make use of their detailed engagement summary reports (including open rate, deletions, how long email was open, geolocation and more).

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Autoresponders. It sends targeted content to your mailing groups based on their engagement level or other key metrics you’ve set. Autoresponders are used for drip email campaigns to nurture leads, welcome or thank the customer or answer a query or request. Autoresponders are equipped with automation for sorting recipients, scheduling emails, sending multi-tiered emails based on triggers initiated by recipient and funneling promising contacts into the sales pipeline.
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You can add more detail to your emails with GetResponse, as well. It can import images from Flickr, Facebook, and iStock, sell products in emails with PayPal buttons, and even reuse text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads.
Violation of spam laws. The U.S. and E.U. passed specific laws against spamming and to protect privacy. You could be violating them if you’re not careful or the email marketing solution isn’t equipped with compliance control. For example, CAN-SPAM prohibits misleading recipients. Your subject line should match the email’s content. Likewise, the law requires you to provide recipients a means to opt out or unsubscribe from your list. To avoid lawsuits make sure the software is CAN-SPAM-compliant.
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Wix ShoutOut is a simple email marketing software built for small businesses. It simplifies how you build and share email newsletters using its email marketing tools, designer-made templates, and intuitive builder. This allows you to customize the email’s design by changing the color, text fonts, and backgrounds, among others. It also ensures your email campaigns will look good when viewed on any device as they are mobile-ready. You can also evaluate its paid features at no cost when you sign up for a Wix ShoutOut free trial here.

Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.

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