Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
HubSpot CRM is a completely free tool that streamlines organizing, tracking, and nurturing your leads. As a product of HubSpot, one of marketing industry’s most trusted marketing platforms, you can ensure HubSpot CRM doesn’t scrimp on features. Since this product doesn’t have paid plans, you get all its inclusions at no cost. If you want to start using the features you can easily do so when you sign up for a HubSpot CRM free app here.
MailGun is a transactional email API integration – a cloud based service to send, receive and track emails sent through applications and websites. It has excellent features for intelligent inbound routing,storage and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.

Paid Pricing: Benchmark Email has a multi-leveled pricing plan that be a bit confusing. For medium lists, users can send unlimited emails to 600-1,500 subscribers at $13.99-$27.99 per month. For larger lists, companies can send between 1.7 million and 2.45 million emails to 125,000-175,000 subscribers at $659.99-$846.99 per month. There are also multiple other tiers for packages into between these subscriber counts and from subscriber lists that are much larger. While confusing, Benchmark Email has a user-friendly pricing page that can nail down exactly how much their platform would be for any business needs here.


Bronto is a cloud-based commerce marketing automation platform for midmarket and enterprise organizations. An advanced marketing automation engine with solutions for browse recovery, recommendations, shopping cart abandonment and powerful e-commerce integrations, Bronto helps commerce marketers grow revenue through targeted email, mobile and social marketing.

Very well written article! Thanks for sharing!!! Just that I would add another tool to this list- intellyMail.com. It is really one of the best email marketing tools that I have come across. intellyMail eliminates the need of manually sending bulk emails through an automated process, thus saving you time and money, besides helping you generate leads

Front. Front is a customer support solution with an email marketing component. It is a clear example how customer service can leverage email marketing to monetize tickets. As a ticketing system, it consolidates customer queries from multiple channels like your web form, email, social media pages and website. The tickets you receive can be turned into leads if they meet your required metrics. Font’s interface, in fact, is designed like an email client, from which you can launch email marketing campaigns targeting satisfied customers.

Best are the extra apps and tools that come along with MailChimp. MailChimp's mobile apps let you send emails, and check your stats, and add new contacts to your lists on the go. You'll also come to love its smarts that'll automatically find the best time to send your emails based on its data from everyone else's campaigns or your subscribers' time zones, automations that let you send emails based on your audience segments, a customizable form and landing page builder to gather subscribers, and new Mandrill-powered drip tools to send transactional emails from the same app.
Drip is a great tool for eCommerce businesses, bloggers and digital marketers (beginner or seasoned veteran). In addition to integrations with WordPress and WooCommerce, which make it easier for users to add sign up forms and capture leads, Drip has a lot of unique features that make it competitive. These fun features include list groups, smart email segmentation, and even some tools to help users to reach out to certain audiences. On top of that it is also a marketing automation tool, which means it goes beyond email blasts.

Hi Bernie, actually time plays 3rd priority position to how you get customers to open your email. #1 is the message - what are you saying to get them to open the email?- on the subject line. #2 is making sure the content gives your customer information and opportunities that engage them into action. #3 is the day or time of day. Then as some have mentioned.. TEST! Be prepared to try different messages and times to see what resonates with your audience. Make sure to choose a service...
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
Free Plan: Benchmark Email's free email plan comes equipped with a fairly large number of emails. The entry level allows small-business marketers to send up to 14,000 emails a month and store 2,000 email contacts. Its free option also comes loaded with basic features such as email analytics, email drag-and-drop editor, email drip campaigns and more.

Paid Pricing: ExpressPigeon has three tiers in their priced offerings. At $19.99 per month users can send unlimited emails up to 2,500 contacts. At $199.99 per month companies can store up to 100,000 contacts and send unlimited emails to 40,000 of their subscribers. For larger lists, companies can go the $999.99 per month tier route which allows storage for up to 250,000 subscribers while sending up to 3,500,000 emails per month.

Chris Daley, founder of 1250Ships.com, wanted to spend minimal time and money on marketing, but to look like he spent a lot. Retargeting made this possible. Chris set up a Google remarketing ad in Mailchimp that brought in over $8,200 in revenue, snagged 19 first-time buyers, and led to a 3,879% ROI in its first 3 months. With this ad, he reached potential customers across the web and built his brand’s reputation. Learn how to replicate his success.


You can add more detail to your emails with GetResponse, as well. It can import images from Flickr, Facebook, and iStock, sell products in emails with PayPal buttons, and even reuse text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads.
For this, we’d suggest either ActiveCampaign (our favourite), Drip, or ConvertKit. We’ve reviewed all three below, starting with ActiveCampaign.As you’re running an eCommerce site, we’ll focus on tools that allow you to import SKUs and integrate nicely with your shopping cart and payment processor, to make upselling, cross-selling and re-activating check-out drop-offs easier.
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