dotmailer is a marketing automation platform that empowers B2B, B2C and e-commerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. In addition to being a Magento Premier Technology Partner, dotmailer integrates seamlessly with other ecommerce platforms and CRMs.
Benchmark shines in its intuitive email designer that heavily functions using with a drag-and-drop editor. This makes it a good platform for beginners with an eye for design to create responsive emails. You can even edit photos right on its editor and add effects, stickers, and texts. Creating auto-responses, surveys, and polls is also streamlined which you can preview on a mobile or desktop mode.
Benchmark's cleanly designed email editor lets you pick from a variety of layouts for your text and multimedia components, then accents them with color schemes for emails that look beautiful everywhere—not just on a large desktop monitor. It lets you store your images and videos in the app to easily reuse them in future messages. Then, the entire app's interface is equally at home in English, Chinese, Spanish, and 5 other languages, and its team works with the standard email sending coalitions globally as well as China's ICP to make sure your emails will be delivered everywhere. It's an email app for global teams.
Vidyard is a great tool for creating and hosting awesome video content in your nurturing flows and otherwise. At HubSpot, for example, we've even started using Vidyard to create unique, customized nurturing videos specific to our audience and product. What makes Vidyard so great is its variety of video tools that you can use  to create remarkable content. 
Wistia is a powerful video hosting platform that allows you to host your videos on your website -- ad free -- with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?
For this, we’d suggest either ActiveCampaign (our favourite), Drip, or ConvertKit. We’ve reviewed all three below, starting with ActiveCampaign.As you’re running an eCommerce site, we’ll focus on tools that allow you to import SKUs and integrate nicely with your shopping cart and payment processor, to make upselling, cross-selling and re-activating check-out drop-offs easier.
Angela, whatever your website or blog is about, the people who come to it are generally targeted, or should be. If you are building a list, you can run campaigns for that list where you email them and offer them related products and services that are related to their interest or whatever your site is about. Also you can send out updates about your site to keep them engaged. eBooks and things that you offer them on the front end are to prompt them to put in their real email. It's good to offer them something of value, so they take being on your list serious, and will always open and read your emails, b/c of the value you provide.
What is more, User Engage is an incredibly flexible software. You don't need to buy the "whole package" with features you don't need. You can buy only those parts you currently need and add other parts later. Need only basic automation and email marketing? No problem for us! Not only it makes our software cheaper, it’s also easier to use since you don’t have to search through hundreds of features to find the one you need.
VerticalResponse offers a whopping 10,000 free emails per month to nonprofits, along with several other discounts. Depending on how many emails you send per month, you may be able to enjoy VerticalResponse’s email marketing absolutely free. Nonprofits also receive discounted rates of up to 15% on emails in excess of 10,000. Other discounts are available for creating surveys, and you can enjoy 15% off when you plan an event through VerticalResponse. For an event, you create a website, send out email invitations, and even promote it through your linked social media accounts. Not many other email marketing software programs provide services like this, so if you’re interested, it’s probably a good idea to take a look at what VerticalResponse has to offer.
SmartMail is a triggered email automation solution that tracks behavioural and lifecycle markers. It helps personalize individual customer experiences to win back and onboard customers and grow average revenue per visitor using predictive automation. The platform helps companies identify potential customers in rea time and re-market to them with personalized product recommendations.
Marketo. One of the popular marketing automation solutions, Marketo features a powerful email  marketing module but with drag-and-drop simplicity, making it an excellent inbound marketing platform. Likewise, it helps you promote social sharing and customer engagement with real-time personalization tools. Among its key features are loyalty marketing, event marketing and budget calendar.
SendInBlue 9,000 emails per month (daily limit of 300) for an unlimited number of subscribers. You can have a maximum of 2,000 subscribers in your automated campaigns at any time. A good range of advanced autoresponders are offered on the free plan, including welcome, anniversary, page visits and ecommerce (such as product purchase or abandoned cart). You also get an allowance for free transactional emails. SMS can also be added for an extra cost. (Full review)
When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail. Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text. If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser.
HubSpot Marketing. HubSpot Marketing is part of the HubSpot suite that helps you conduct inbound marketing. It works in unison with HubSpot CRM and HubSpot Sales. The app acts as a marketing funnel where you place contacts across stages and track their progress towards your goal, which can be conversion, opt-in or any call-to-action result. As an email marketing solution, HubSpot Marketing features static and dynamic HTML messages. You can customize the design to match the recipient’s persona profile. The app also provides scheduling, contact management and mobile marketing in one platform. Moreover, you can create and embed contact web forms to capture leads on your site or other online channels like newsletter and social media page. You also have a range of SEO and social media tools to promote your content with targeted recipients. They can be influencers, your site visitors or customers. Other important features include tools for blogging, landing pages and ads. It also has lead management and Salesforce integration.
We added individual contacts, copy and pasted groups, and imported files to find out how simple it is to build your email lists. If you’re just getting started with email marketing, this may not seem important, but if you’re migrating large numbers of subscribers from one email service to another, the ease with which you can import contacts will save you significant amounts of time and energy.
After building lists, designing emails, managing campaigns, and poring over results for nearly 40 hours, we found that nearly all email marketing services offer the same capabilities: tools to help you grow your contact list, execute marketing campaigns, and analyze the results of your efforts. The differences are in the details, so we evaluated how easy it is for us to perform the same tasks on each service.
MailerLite is an email marketing solution built for bloggers and small businesses. Beginners will find it easy to create and send out their first email as there are a lot of tutorials, hints, and notes provided in each step. It has a drag-and-drop editor, custom HTML editor, Rich Text editor, built-in photo editing feature, newsletter design templates, and file manager, among others.
For this, we’d suggest either ActiveCampaign (our favourite), Drip, or ConvertKit. We’ve reviewed all three below, starting with ActiveCampaign.As you’re running an eCommerce site, we’ll focus on tools that allow you to import SKUs and integrate nicely with your shopping cart and payment processor, to make upselling, cross-selling and re-activating check-out drop-offs easier.
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