What Users Say: Mailchimp is not just one of the most popular email marketing products; but products across the entirety of G2 Crowd. With over 2,500 Mailchimp reviews and the highest user satisfaction rating of any email marketing platform, small businesses can’t go wrong with Mailchimp. Users enjoy Mailchimp’s personalization capabilities and email building, but at the same time, users rate the email marketing service’s quality of support as below average. On top of its market presence and user love, Mailchimp recently began to transition to a complete marketing automation solution.
An email list is nothing without subscribers. You already have customers and fans, so AWeber focuses on making sure those people will get added to your email lists. It natively integrates with WordPress, PayPal, and Facebook so you can add fans from places they already interact with your company. You can import subscribers from a spreadsheet, or paste a plain text list of contacts and let AWeber figure out the names and emails.
You can create a Google remarketing ad in Mailchimp with just a few clicks, but it’s important to come up with a plan for your content and budget before you get started. Your copy should give shoppers a call to action, not merely a description of what you're selling. The images you choose need to match your brand and fit the ad space, too. And you'll need to set a budget that helps you maximize conversions. There's a lot to consider, so we've rounded up a few of our users’ most successful retargeting ads to serve as inspiration.
WhatCounts, which recently joined forces with Windsor Circle, offers email marketing software can be operated from the cloud or on your own servers. Features include a life cycle workflow builder, behavioral personalization, advanced segmentation, dynamic content, a relational database, responsive templates, campaign analytics, A/B testing and social sharing.
We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
What Users Say: Mautic is better defined as a marketing automation software but has many email marketing features that will satisfy the needs of marketers. With only 14 reviews, it's the least-used tool on this list. The users that have shared their experiences have rated Mautic above average on its online behavior tracking and have an overall 92 percent positive sentiment when posed with the question of “s the product going in the right direction?”. As an open-source tool, companies can customize and build on top of its source code to tailor the product to their specific needs.
Forever Free is lacking when it comes to customer service. MailChimp provides customers with extremely comprehensive articles, videos, and other resources to make all the details of your email marketing easy. But for customers on the Forever Free plan, that’s where the buck stops. There’s no phone number to call if you’re experiencing difficulties with your service, and email support is only available for the first 30 days of your subscription. After that, you’re on your own.
Mailchimp is a very well-known email marketing tool that integrates with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey. This inbound marketing tool allows you to easily sync your data from those services, import content from other sources, and learn how your campaigns are affecting your business. Along with reports to show you how well you’re connecting with your audience and how much money you’re bringing in, Mailchimp gives you tips for improvement. Mailchimp Mobile Dashboard enables you to check in from anywhere.
Anne: How many "contacts" do you have on your list. Most plans charge by the number of contacts. Some charge by the total number of contacts, some by the contacts per list (which means you pay for duplicates if a single contact is on multiple lists due to your segmentation activities). As both Ray and Gee indicated, most email service providers will meet your functional requirements. I have used MailChimp successfully but switched to ActiveCampaign because of the marketing automation...
All of great features you'll find included with your SendFree account are the result of a combined 16 years of email marketing experience. Two well known online marketers, Abbie Drew of DEMC E-Magazine and myself, Robert Charles run the service. When you have questions regarding SendFree, either Abbie or I will respond to you personally. You'll not be sent off to some unknown help desk whose staff doesn't understand SendFree or Net marketing.
Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.