Reachmail is a tool for creating, scheduling, and sending mass email marketing campaigns online. It offers hundreds of templates to choose from and advanced tools such as social media sharing, message testing, autoresponders, surveys, transactional emails, and API for free. Other features include A/B testing, SMTP, and spam checker tool, among others.

While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business.
Benchmark's free email marketing software includes up to 2,000 subscribers and 14,000 emails per month. This free plan comes with (WYSIWYG) templates, sign-up forms, basic drip campaigns, as well as 24/7 support via chat. If you'd like a more robust plan with more advanced features, their medium size plan comes with 1,500 subscribers and unlimited sends each month for $27.99.

Email Elastic is a platform that specializes in bulk email marketing for any business size. While others may prefer an easy-to-use service with no coding required, you may appreciate Elastic Email’s HTTP API and SMTP API services that give you more freedom to customize and automate your email campaigns. It also has pre-designed templates, Email Designer, email personalization, and autoresponder or drip campaigns, among others.

A self-described all-in-one marketing platform, ActiveCampaign’s main goal is to help you send fewer emails with better results. To that end, the American provider clearly focuses on automations. None of the other tools we’ve tested come near them in that field. With ActiveCampaign, you can automate everything based on your website visitors’ behavior with complex if/when/then logic. The CRM also makes it easy to manage sales directly from the backend.

Forever Free is lacking when it comes to customer service. MailChimp provides customers with extremely comprehensive articles, videos, and other resources to make all the details of your email marketing easy. But for customers on the Forever Free plan, that’s where the buck stops. There’s no phone number to call if you’re experiencing difficulties with your service, and email support is only available for the first 30 days of your subscription. After that, you’re on your own.


HubSpot CRM is a completely free tool that streamlines organizing, tracking, and nurturing your leads. As a product of HubSpot, one of marketing industry’s most trusted marketing platforms, you can ensure HubSpot CRM doesn’t scrimp on features. Since this product doesn’t have paid plans, you get all its inclusions at no cost. If you want to start using the features you can easily do so when you sign up for a HubSpot CRM free app here.
Trello is a great project management tool for small teams and individuals. With it's Kanban-style setup and fun user interface, Trello lets you set up to-do lists and tag individual cards with due dates, members, labels, and more. You can attach files, links, images, and more to your cards and easily get a full-view of any project that you're working on. At HubSpot, we use Trello daily to manage our team campaigns and individual to-do lists. Want an example of how we do this? Check out our guide to managing marketing campaigns in Trello.  
More companies are turning to email marketing solutions to reach more customers, increase sales and build brand loyalty – all at an affordable price. But which service is the best one for your business? Our top recommended services are below. If you want to take a step back and learn more about email marketing, see what experts advise in our guide to choosing email marketing services, then revisit our best picks.
If you run a small business, you probably wear a lot of different hats. Often there's little time to think about drawing traffic to your site, growing your following, or selling your stuff—even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations, and never have to worry about customers slipping through the cracks. Learn the basics of marketing automation. Learn the basics of marketing automation.
RedCappi. A popular email marketing software designed for small- and medium-sized businesses. The app also includes social media and CRM elements to help you achieve your inbound marketing goals. It features customizable email design templates, which can be embedded with images and coupons for added interaction. Likewise, the solution features automated email schedules triggered by a set of your predefined rules. RedCappi is also intuitive and easy to use featuring drag-and-drop functionality and real-time campaign reporting.
Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.

AWeber is an internet email marketing software that is very popular among digital marketers who are engaged in serious marketing. This software has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. It comes with convenient features that assist everyone who want to earn money from email marketing and AWeber is often the email marketing platform of choice.


So . . . after reviewing these ten leading services, which one(s) look right for your business marketing? With a platform like GetResponse or MailChimp you can get everything from basic functions to super duper intricate analytics, and shopping cart amalgamation, whereas smaller and more dedicated tools like ARP or 1CS can be your best bet for smaller projects. As always, the choice depends on where you're at now and where you want to go.

Promote your social media channels. Some email marketing solutions can connect to your social media pages, allowing for cross-channel promotions. For example, you can incentivize an email message with deals if the recipient likes your Facebook page or post your hashtag. If you have a robust mailing list, this is one way to migrate subscribers to your social channels.
Paid Pricing: Mailchimp offers two paid tiers called ”Growing Business” and ”Pro Marketer”. At $25 per month the ”Growing Business” plan allows for 1,1511 to 2,500 subscribers per month and allows for unlimited emails with demographic and email a/b testing features. The “Pro Marketer” tier sells for $199 per month for enterprise-level companies’ high-volume subscriber lists. This package includes more in-depth reporting and multivariate a/b testing features.
Delivra is an email marketing automation platform designed to ensure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs.
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.
ActiveCampaign. It’s an all-around marketing software with features for email marketing, social media marketing, marketing automation and  contact management. The solution even integrates with 150 apps to further extend its functionality to sales and service. ActiveCampaign has site tracking, conditional content, event tracking and API tools. You can also conduct email split testing and sales CRM with this system.

Email marketing is a powerful tool that your nonprofit can use to further engage your audience while spending minimal effort online. Through tailored, auto-generated emails, your organization can easily thank your donors, attract more volunteers, and spread your mission to a wider audience. Choosing a solid software in order to maximize your email marketing potential is essential. Here we have put together a list of 8 email marketing tools, some that offer great benefits for nonprofits!
You already send and receive emails every day using an app like Gmail or Outlook. Those tools work great for sending one-off messages to individuals and groups—and if you abuse the BCC field, you can email 100 individuals without annoying everyone. But for larger groups and scheduled sends, you'll need another option—something that makes it as easy to send an email to everyone as it is to send a message to one person.
A newcomer based in Lithuania, MailerLite has a young and dynamic team (averaging 25 years of age) that creates a modern and simple newsletter product. Their aim is international: both the support and interface are available in multiple languages. And in spite of basic appearances, Mailerlite offers good tools, a robust editor and a “free for life” price plan. Too good to be true? Apparently not, as you’ll see in the pros and cons below.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
Email automations: Slightly more complex and flexible than autoresponders, as they don’t need to be on a time schedule. You can tag a user depending on the page they visit on your site and send them customized automated emails. Or you can trigger an email based on behavior (for example when they unsubscribe). Some of these automations can go really far with site-tracking and complex logic trees.
No mailing list. There is no point getting email marketing software if you lack a mailing list. The first step is to create a plan on building the list. This means promoting incentives like value content, deals or exclusive offers and, perhaps, tapping paid channels to put your opt-in landing page out there. Buying a purchased list is seldom cost-effective and your unsolicited emails can easily trigger spam filters.
Email marketing reports are vital to the success of your email marketing campaign. Knowing what your clients are interested in down the exact person means you can respond not just automatically but intelligently. Intelligent email marketing reports give you vital information about your market and your client base allowing your to make key business decisions about your campaigns or your business.
MailJet is a Paris-based email marketing software that sends, tracks, and delivers emails for both marketing and transactional purposes. Passport, its intuitive drag-and-drop editor, lets you create email campaigns easily with free, responsive email and newsletter templates. You can personalize the email and see how it looks like from the receiver’s end to ensure it’s well-crafted. Other features include contact management for targeted marketing, send API and statistics.

The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
I’m currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I’m particularly interested in GetResponse, although I’d be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce).
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