Even when your site is chock-full of good stuff, sometimes your customers get distracted—by a cat video or a celebrity gossip blog, perhaps—and they leave your site before buying what they really wanted. Topo Designs, a Colorado-based outdoor lifestyle goods company, knew that creating the right abandoned cart campaign could easily solve this problem, so they tested variables within Mailchimp's abandoned cart automation to figure out what brings customers back. The result? An abandoned cart email that consistently receives a 20% click rate. In this article, Topo Designs explains why it's important to remind interested shoppers what you've got.
Bluecore is a triggered email marketing service for e-commerce businesses. Each time a customer browses a product category, searches for a specific keyword or checks out a sale item, the software automatically sends them an email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks each product and its price so businesses can build dynamic trigger programs without ever uploading or integrating product data.
SendInBlue 9,000 emails per month (daily limit of 300) for an unlimited number of subscribers. You can have a maximum of 2,000 subscribers in your automated campaigns at any time. A good range of advanced autoresponders are offered on the free plan, including welcome, anniversary, page visits and ecommerce (such as product purchase or abandoned cart). You also get an allowance for free transactional emails. SMS can also be added for an extra cost. (Full review)
Still sending client emails from your computer? Web based email marketing not only saves you time but allows you to grow your list faster and deliver your emails better. By complying with web based email marketing best practices you are showing your audience that you respect their inbox. Web based email marketing also means that your data is always available via the web and your data will never be lost due to an unfortunate computer crash.
Basic text-based email editors to fully designed HTML or JavaScript templates are just some of the features these packages can provide businesses. You can manage your contacts by simply keeping a list of names and email addresses or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.
For an email app you can tweak and integrate into your own apps even further, there's Django Drip. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.
Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.

MailChimp 12,000 emails per month (daily limit of 2,000), for up to 2,000 subscribers. MailChimp’s autoresponder range is comprehensive. It includes basic autoresponders (welcome, date-based, RSS etc), as well as more advanced options (e.g. ecommerce, tag-based). The main drawback – their autoresponder editor isn’t the easiest to use. (Full review)
Paid Pricing: Mailchimp offers two paid tiers called ”Growing Business” and ”Pro Marketer”. At $25 per month the ”Growing Business” plan allows for 1,1511 to 2,500 subscribers per month and allows for unlimited emails with demographic and email a/b testing features. The “Pro Marketer” tier sells for $199 per month for enterprise-level companies’ high-volume subscriber lists. This package includes more in-depth reporting and multivariate a/b testing features.

For home security company Blink, success began with a 2014 Kickstarter campaign. More than 7,000 backers provided them with funding, and these backers became an engaged audience. After that, Blink used Mailchimp's powerful testing and reporting tools in combination with surveys to determine what these customers liked best. They learned that design matters just as much as content and that it's as valuable to send relationship-building emails as it is to send emails that convert. In this article, Blink tells us how optimizing their email automations has helped them sell more than 400,000 of their security products.


The purpose of email marketing software goes beyond sending emails. It builds customer loyalty, nurture leads and increases direct sales, not to mention brand awareness every time a recipient clicks on your email. Sending bulk emails involves time-consuming processes, which include preparing a list, segregating it to subgroups, sending the actual emails and creating feedback reports. Email marketing software does away with these and automates much of the manual workflows.

Paid Pricing: Mailchimp offers two paid tiers called ”Growing Business” and ”Pro Marketer”. At $25 per month the ”Growing Business” plan allows for 1,1511 to 2,500 subscribers per month and allows for unlimited emails with demographic and email a/b testing features. The “Pro Marketer” tier sells for $199 per month for enterprise-level companies’ high-volume subscriber lists. This package includes more in-depth reporting and multivariate a/b testing features.


Dropbox is the perfect tool to keep your team organized and your files under control. With cloud-based software to keep your files accessible anywhere at anytime, Dropbox helps your team store all of its files in a central location. Dropbox makes it easy to collaborate, too. With tools like Dropbox Paper, which allows you to write and collaborate in real time on the same doc -- and sharing tools for shared folders and files, you'll be organized and ready for any project that comes your way.
Now that you've picked an app to send your email newsletter, it's time to make it a part of your workflow. There's no reason to hand-copy your contacts into your email lists or export your email lists to your CRM later. Instead, app automation tool Zapier can tie all of your apps together, making sure everyone gets added to your email lists and more.
For a self-hosted app to send beautiful email newsletters, look no further than Sendy. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.
Angela, I understand where you're coming from, but it takes a shift in the mindset with things like this. Try not to look at an auto responder as another monthly bill. It's more of an asset if anything, b/c once you start to build a targeted list and learn how to monetize that list, it can make you thousands times more than you will ever pay for it. For instance, some people have built out a single targeted list, to the point of where they can send 1 single email to that list for a product or service they are an affiliate for, and make $10,000 or more in just a few hours. This is how powerful building a targeted list can be as it is nurtured and grown.
It’s easy to think of email as little more than a means of communication, but for businesses, email marketing is one of the most effective ways to grow an audience. According to a report by consulting firm McKinsey, email is 40 times better at acquiring new customers than Facebook and Twitter combined. And marketing research group eMarketer finds that email campaigns have a return on investment that’s more than four times the ROI of search, display, or social media.
Paid Pricing: ExpressPigeon has three tiers in their priced offerings. At $19.99 per month users can send unlimited emails up to 2,500 contacts. At $199.99 per month companies can store up to 100,000 contacts and send unlimited emails to 40,000 of their subscribers. For larger lists, companies can go the $999.99 per month tier route which allows storage for up to 250,000 subscribers while sending up to 3,500,000 emails per month.

He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
Email automations: Slightly more complex and flexible than autoresponders, as they don’t need to be on a time schedule. You can tag a user depending on the page they visit on your site and send them customized automated emails. Or you can trigger an email based on behavior (for example when they unsubscribe). Some of these automations can go really far with site-tracking and complex logic trees.
Email marketing is a powerful tool that your nonprofit can use to further engage your audience while spending minimal effort online. Through tailored, auto-generated emails, your organization can easily thank your donors, attract more volunteers, and spread your mission to a wider audience. Choosing a solid software in order to maximize your email marketing potential is essential. Here we have put together a list of 8 email marketing tools, some that offer great benefits for nonprofits!
MailChimp is another popular email marketing service in the industry. It allows you to create and send email newsletters to your customers, manage subscriber lists, track campaign performance and much more. It also offers responsive email templates that look great on mobile devices and different screens. MailChimp automatically takes care of your sign-ups, un-subscribes, and bounce-back cleaning.
More companies are turning to email marketing solutions to reach more customers, increase sales and build brand loyalty – all at an affordable price. But which service is the best one for your business? Our top recommended services are below. If you want to take a step back and learn more about email marketing, see what experts advise in our guide to choosing email marketing services, then revisit our best picks.
Where they should improve: Unfortunately, this ease of use doesn’t apply to the autoresponder editor. You can’t view autoresponders in a workflow, and they’re not very flexible (you can’t send autoresponders to send after an hour, for example, and you can’t set sending time ranges). Historically, Benchmark haven’t performed so great in our deliverability tests, either.

Before migrating our lists over to GetResponse, Mailchimp was our go-to tool for creating newsletters and autoresponders. Our decision to move away from Mailchimp was primarily due to them enforcing subscribers to double opt-in (which was reducing our list size by about 15%), and the fact that we could do virtually everything we needed in GetResponse for almost half the price.
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