Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.

Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.
Yes. Subject lines play an important part in getting your customers to open your emails. Rubin Manzoor, Content Marketing Manager at Contact Monkey, says “emails need to have an interesting subject line to grab readers’ attention.” Sometimes it takes more than one try to get it right — it’s good to test a few different options. According to Hubspot, “47% of marketers say they test different email subject lines to optimize their emails' performance.”

Whether its keyword research, content optimization, or checking your current page rankings, every marketer needs a go-to tool for planning what content to create and how to optimize it for SEO. Google Analytics and SEMrush our great tools for planning which keywords to rank for, but how do you make sure the content you create actually meets your goal once it's created?
In terms of GetResponse versus services like Mailchimp and Aweber, we originally had four sites using Mailchimp and one using Aweber. While I prefer the general features and ease of use of GetResponse over these services, my own experiments also suggest that GetResponse have superior deliverability and opt-in confirmation rates – meaning you get more subscribers, and more emails landing in your contacts’ inboxes.
It's important to choose an online marketing service that has a clean and intuitive interface so it's easy to find the tools you need. A well-designed platform means you won't waste time trying to find the solution or the support you need. You'll also want the service to have an easy-to-use email editor, contact management tools, and drag-and-drop automation tools.
Whether your team holds monthly customer and prospect events, yearly conferences, or just occasional community outreach parties and events, it's important to have the best event marketing tool up your sleeve when the time comes to use it. After all, in-person events are some of the best ways to interact with potential customers and create a brand experience that prospects, customers, and your community will remember. 
Reachmail is a tool for creating, scheduling, and sending mass email marketing campaigns online. It offers hundreds of templates to choose from and advanced tools such as social media sharing, message testing, autoresponders, surveys, transactional emails, and API for free. Other features include A/B testing, SMTP, and spam checker tool, among others.

Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically.
MailGun is a transactional email API integration – a cloud based service to send, receive and track emails sent through applications and websites. It has excellent features for intelligent inbound routing,storage and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.

For e-commerce businesses, automations can increase sales exponentially. But with a variety of automation tools at your fingertips, it can be hard to know where to begin. We evaluated the data from 150,000 businesses that use Mailchimp and determined that although tools like abandoned cart, product follow-up, and category follow-up automations are the most effective for selling more stuff, there are others that work better for boosting customer loyalty or re-engaging customers. See what works for best for meeting a variety of customer needs.
Picture a nicely designed email in your mind, and it likely includes—at most—a small header photo at the top, a background color, and formatted text and images below that. At best, most emails look like nice blog posts—or plain emails. If you want more, FreshMail's templates can make your emails look like beautiful product demo pages, complete with full-sized images, beautiful Google Fonts-powered text, and detailed layouts that go far beyond your standard email.
One of the best free email marketing plans I've found. Sendinblue offers 9,000 free emails per month — which include access to their email template designer, unlimited contacts, and mobile-friendly designs. They also have advanced marketing solutions like automated workflow, triggered campaigns, transactional stats, retargeting functions, send time optimization (which sends your email at the best time of day) and they are fully GDPR compliant. However, due to the nature of this plan, there are daily sending limits and you don't have access to custom branding.
Eventbrite is an efficient, easy-to-use tool tons of marketers rely on not only to manage the logistics (like ticketing) of events but also to promote their events. Eventbrite lets you create an event landing page and allows you to set up your ticketing and payment for the event all within the same platform. The best part? Eventbrite is always free if you're hosting a free event!
With Mailchimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.
WYSIWYG editor. Email marketing software has a user-friendly email builder that lets you see how your email appears before launching. The builder comes with tools like drag-and-drop functionality, built-in templates, responsive format and photo editing. Likewise, a customized layout can be split-tested and the best-performing design reused and copied for future campaigns.
Pay as you go and subscription models: pretty self-explanatory. It’s like for a mobile phone plan. You can credit a certain amount of emails to your account. Or you can pay monthly, which seems to be the most popular solution, especially for businesses. This usually means unlimited campaigns, with prices variations based on your amount of subscribers.
Thanks a lot for a detailed article. Cannot agree more with the statement that email marketing services make managing email campaigns, lists, and audiences easy. That’s why, I want offer you great service – remail.io, which help companies and individuals get answers from those who they need and automate manual sending. Can’t imagine my live without this service now!

We tweaked templates and built emails from scratch, edited photos with in-service editors, and tested preview capabilities for both desktop and mobile platforms to ensure your emails are able to grab your subscribers’ attention at first glance. While most services offer simple drag-and-drop editors for designing emails and sign-up forms, capabilities vary: Campaign Monitor, for example, provides a variety of templates for sign-up forms but restricts the amount that they can be personalized.

Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)

MailChimp provides nonprofits with a 15% discount, as well as the option to get an additional 10% off if you authorize your account as a means of security. MailChimp boats robust marketing automation which makes sure your emails get to the right people at the right time. Some other features include: being able to target your customers based on behavior, preferences, and more; automatically sending your emails at the same time in different time zones; triggering emails with a single API request; and accessing in-depth reporting insights. MailChimp also allows you to to connect to your online store in order to create hundreds of e-commerce integrations as well as includes a drag-and-drop campaign builder. They even offer you the possibility to grow your audience with Facebook or Instagram ad campaigns. When it comes to mobile options, MailChimp has got your covered. Check out more info about their suite of mobile apps here.
What Users Say: Mautic is better defined as a marketing automation software but has many email marketing features that will satisfy the needs of marketers. With only 14 reviews, it's the least-used tool on this list. The users that have shared their experiences have rated Mautic above average on its online behavior tracking and have an overall 92 percent positive sentiment when posed with the question of “s the product going in the right direction?”. As an open-source tool, companies can customize and build on top of its source code to tailor the product to their specific needs.

Promote your social media channels. Some email marketing solutions can connect to your social media pages, allowing for cross-channel promotions. For example, you can incentivize an email message with deals if the recipient likes your Facebook page or post your hashtag. If you have a robust mailing list, this is one way to migrate subscribers to your social channels.
Before migrating our lists over to GetResponse, Mailchimp was our go-to tool for creating newsletters and autoresponders. Our decision to move away from Mailchimp was primarily due to them enforcing subscribers to double opt-in (which was reducing our list size by about 15%), and the fact that we could do virtually everything we needed in GetResponse for almost half the price.
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