MailChimp. One of the most recognizable mailers, MailChimp handles volumes of emails and features post-campaign analytics. It also features a free app with limitation on number of emails sent per month. The paid plans though offer unlimited emails. MailChimp also features built-in templates for newsletter design, which can be white labeled to your brand. Likewise, it allows for segregating your mailing list for tranched sending. There is also the RSS-to-email option that automatically sends a newsletter every blog updates. The app features other key tools like merge tags, custom forms, spam filter diagnostics and social sharing.
Mad Mimi is also a simple email marketing platform to use for creating and sharing email newsletters. It has an uncluttered interface to ensure you only get the features you need when creating your layouts. Once you’re satisfied, you can clone the template and save the custom style for future use. It also has list management, reports, and tracking, among others.

The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
Yes. Subject lines play an important part in getting your customers to open your emails. Rubin Manzoor, Content Marketing Manager at Contact Monkey, says “emails need to have an interesting subject line to grab readers’ attention.” Sometimes it takes more than one try to get it right — it’s good to test a few different options. According to Hubspot, “47% of marketers say they test different email subject lines to optimize their emails' performance.”
HubSpot CRM is a completely free tool that streamlines organizing, tracking, and nurturing your leads. As a product of HubSpot, one of marketing industry’s most trusted marketing platforms, you can ensure HubSpot CRM doesn’t scrimp on features. Since this product doesn’t have paid plans, you get all its inclusions at no cost. If you want to start using the features you can easily do so when you sign up for a HubSpot CRM free app here.
dotmailer is a marketing automation platform that empowers B2B, B2C and e-commerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. In addition to being a Magento Premier Technology Partner, dotmailer integrates seamlessly with other ecommerce platforms and CRMs.
The email software can be learned and used to benefit your business. But the time it takes to learn how to use it and the best way to use it can be time consuming and a lot of trial and error. Although a email marketing service can get that out their for you, the cost can be overwhelming. So, you are going to want someone that also does your social media work as well in order to know your product and get the message out that you want. There are companies out there that can do both and...

In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools
Then, you can use Vision6 to reach those contacts wherever they are. Right along with your email updates, you can schedule SMS and social media messages to go out at the same time. Without having to schedule a blog post and remember to post online at the same time, you can spread the word about your latest deals and promotions everywhere with Vision6.
Paid Pricing: Benchmark Email has a multi-leveled pricing plan that be a bit confusing. For medium lists, users can send unlimited emails to 600-1,500 subscribers at $13.99-$27.99 per month. For larger lists, companies can send between 1.7 million and 2.45 million emails to 125,000-175,000 subscribers at $659.99-$846.99 per month. There are also multiple other tiers for packages into between these subscriber counts and from subscriber lists that are much larger. While confusing, Benchmark Email has a user-friendly pricing page that can nail down exactly how much their platform would be for any business needs here.

Constant Contacts is an email marketing service, created to strengthen email marketing practices of small businesses, associations, nonprofits organizations, etc. It offers WYSIWYG editor to create an email campaign, secure contacts list management, social stats reporting tools, images/texts import feature, real-time tracking of your email campaign, etc.


The best thing about ActiveCampaign is the ability to create marketing automation sequences affordably and with ease. For those unfamiliar, marketing automation is the ability to create pre-built sequences of emails that are sent out to people on your list when certain conditions are met. See a quick example of an automation sequence I’ve built in ActiveCampaign below.
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