Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
Emma provides email marketing software for organizations of all sizes. It offers tailored editions of its platform for businesses, franchises, retailers, universities and agencies. Emma's professional edition includes a drag-and-drop editor, the ability to send unlimited emails, real-time analytics, audience segmentation, automated emails, and integration for various CRM, e-commerce, event, survey and social tools.

JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-throughs, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option.


MailChimp is one of the most popular email marketing products of today, especially for small businesses. Its campaign builder lets you easily craft emails that suit your message—whether it’s for a product launch or news announcement, for a start. Some of its features include email templates, in-suite apps, integration to e-commerce platforms, and targeted analytics, among others. You can also target your customers based on previous sales, preferences, and behavior.

Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools

Marketo. One of the popular marketing automation solutions, Marketo features a powerful email  marketing module but with drag-and-drop simplicity, making it an excellent inbound marketing platform. Likewise, it helps you promote social sharing and customer engagement with real-time personalization tools. Among its key features are loyalty marketing, event marketing and budget calendar.
As with any free plan, there are limits to the size of your audience. MailChimp’s Forever Free plan allows up to 2,000 subscribers and 12,000 emails per month, which will likely be enough if you’re a small business owner or running your own website. But if you know your business will be expanding soon (or if you already have more than 2,000 subscribers), this may not be enough to serve your needs. Even without these features, MailChimp’s free service is far and away the best email marketing service for the least, and has the capabilities to compete with some of the best paid services as well.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
Creating your own design from FreshMail's templates is easy, with rich content blocks that include text-and-image layouts to add multiple columns and rich details. Then add your content and send it to your contacts with all the standard email sending features you'd expect from any other app. And if you need to send emails to large lists occasionally, you don't even need a large monthly plan—instead, you can pay for just the emails you need to send.

Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools


www.campaigner.com (Not Free - But 30 Day Free Trial): A well priced and one of the most versatile autoresponder and email marketing online tool available in the current market. Has more than 500 email templates, mobile and social network ready and can give you detailed reports to measure the effectiveness of your email marketing campaign effectiveness. .
Still sending client emails from your computer? Web based email marketing not only saves you time but allows you to grow your list faster and deliver your emails better. By complying with web based email marketing best practices you are showing your audience that you respect their inbox. Web based email marketing also means that your data is always available via the web and your data will never be lost due to an unfortunate computer crash.
Hence, it’s not a surprise that email leads the marketing tools used by small businesses with 54%. It’s followed by tools such as the website and social media with 51% and 48%, respectively, as per Blue Corona. Furthermore, not only is 26% of SMBs are investing on email marketing due to proven effectiveness of this marketing strategy, but it also receives the biggest percentage of SMB’s marketing budget by up to 15%.
Hey, I just saw this post and am interested in your experience. I am a new marketer and am trying to spend the least amount of money. I used AWeber and had great deliverability, liked the features of GetResponse but got caught in spam filters often, and ListWire ...wasn't for me. I tried SendLane and even my test emails to myself were caught in spam filters.
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
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Bluecore is a triggered email marketing service for e-commerce businesses. Each time a customer browses a product category, searches for a specific keyword or checks out a sale item, the software automatically sends them an email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks each product and its price so businesses can build dynamic trigger programs without ever uploading or integrating product data.
What Users Say: Mailchimp is not just one of the most popular email marketing products; but products across the entirety of G2 Crowd. With over 2,500 Mailchimp reviews and the highest user satisfaction rating of any email marketing platform, small businesses can’t go wrong with Mailchimp. Users enjoy Mailchimp’s personalization capabilities and email building, but at the same time, users rate the email marketing service’s quality of support as below average. On top of its market presence and user love, Mailchimp recently began to transition to a complete marketing automation solution.
Sendpulse is designed to send bulk emails to your mailing list. Its email service has personalization of emails to address your customers by their names, build unique subscription forms, and create email templates using the drag-and-drop editor. Through subscriber rating, you can also segment your mailing list through analyzing your subscriber’s activity.
Product Hunt, a tool meant for finding the latest tools and products, is a must for any marketer trying to stay on top of the industry and find new channels to promote their own product launches. Product Hunt is a daily feed of launched tools, letting people upvote what they think is interesting. Pro tip: when you sign up for Product Hunt, set it as your homescreen in your browser so you'll always have a reminder to keep an eye out for what's new. Who knows? You might even decide to use some of the featured tools yourself!
ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.
Socialnomics is among us.. the new world of referrals is rapidly changing. Viral email marketing means sharing your message with not just your following but the friends of your following. With integration of facebook and twitter into your squeeze pages and lead magnets your can increase the viral buzz around your lead magnets and promote sharing of your newsletter. Viral Email Marketing is here and you want a company that lets you in on it!
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
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