No/limited advanced features. The features offered by different products vary—some include advanced features while others reserve it for their premium plans. You may need some features that are not in the plan such as A/B testing, autoresponders, spam filter diagnostics, and social media monitoring, among others. If so, it is more cost-effective to upgrade to affordable premium plans that contain the features you actually need.
MailChimp is one of the most popular email marketing products of today, especially for small businesses. Its campaign builder lets you easily craft emails that suit your message—whether it’s for a product launch or news announcement, for a start. Some of its features include email templates, in-suite apps, integration to e-commerce platforms, and targeted analytics, among others. You can also target your customers based on previous sales, preferences, and behavior.
Benchmark Email offers a 25% discount for nonprofit organizations. You can choose from a variety of email templates and, if you don’t see one you like, you can always design your own. Benchmark Email also has excellent autoresponder capabilities to help streamline your email campaigns, leaving you time to focus on other tasks. You won’t be able to perform split testing, but you can still monitor the success of your campaigns with detailed reports on how your subscribers responded.
Their free plan includes 2,000 subscribers and up to 12,000 emails a month. MailChimp offers both email templates and the ability to create your emails from scratch. Save emails you create as a new template to use in the future. Other features include a what you see, is what you get (WYSIWYG) editor, subscriber profiles, third-party integrations, analytics, sending plain text emails, and more. With MailChimp's free plan you don't get custom branding, pro support, and many other advanced marketing tools. However, it is simple to use and gives the essential features you need to manage and grow your subscriber list.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
The post is very informative and the list you have shared with is great, but the Constant Contact is good I think to start the company as the live chat features are powerful in it can solve the one query on time. But it’s chargeable that to $20 at least it should be $10, I don’t know much about its but I’ll try for that free package and check it. Thank You.